Cult Leaderboard

Top 25 brands ranked by cult power metrics

1

Supreme

FashionNew York

35/10

2

CrossFit

FitnessBoulder, Colorado

35/10

3

Patagonia

FashionVentura, California

35/10

4

Kith

FashionNew York City

33/10

5

Erewhon

F&BLos Angeles

33/10

6

NVIDIA

TechSanta Clara

32/10

7

Figma

B2BSan Francisco

32/10

8

Glossier

BeautyNew York

32/10

9

Tesla

AutomotiveAustin

32/10

10

Zero Bond

Members' ClubNew York City

31/10

11

Soho House

Members' ClubLondon

31/10

12

Notion

B2BSan Francisco

31/10

13

SPILL

StartupLos Angeles

30/10

14

charity: water

NonprofitNew York

30/10

15

Liquid Death

F&BLos Angeles

30/10

16

Sniffies

StartupSeattle

24/10

17

Kodiak

F&BPark City, Utah

22/10

18

Canva

TechSydney

22/10

19

Olipop

F&BOakland, California

21/10

20

Skims

StartupCulver City, California

21/10

21

Moltbook

TechLos Angeles, CA

19/10

22

Oat Cult

F&BLondon

19/10

23

Anthropic – Claude

TechSan Francisco

16/10

24

Cult Crackers

F&BBerkeley, California

16/10

25

Clean Cult

WellnessNew York, NY

14/10

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