PremiumF&B
Oat Cult
Ben da Costa, Marc Donaldson, Josh Clarricoats, Norman-Jo Kremer, Richard DrydenLondon2024
19/10 · Fanatic
Community13K
Retention70%
Fanaticism1/10
Core Intelligence
Hero Product
Prebiotic Overnight Oats (Cinnamon Mix, Cacao Chip, Strawberry Goji)
Signature Ritual
Mixing the oats with milk or yogurt and leaving them overnight to activate the cultures, framed by the brand as a 'daily ritual' to trust.
Key Drop / Event
Launch of their cinematic, surreal 'Wicker Man' style ad campaign in March 2025.
Social Voice Style
Irreverent, dark comedy, surreal, and cult-themed.
Differentiators
Ambient premixed overnight oats with 1 billion live probiotic cultures, no added sugar or artificial sweeteners, vegan, gluten-free, and marketed with a dark comedy, pagan-ritual aesthetic.
Brand Activation
Brand Activation
Community Ritual
Community Ritual
Cult Moment
Cult Moment
Influencers & Public Figures
Key Influencers, Ambassadors & Public Figures
Dark comedy actors and niche UK breakfast influencers.
Social Content & Media
Founder Media & Thought Leadership
Brand Moments & Community Content
Premium Intelligence — Financial
Premium Intelligence
Unlock financial intelligence
Funding rounds, valuation estimates, and investor intelligence. Available on Operator tier.
Elite Intelligence — Psychological
Elite Intelligence
Unlock the full psychological layer
Operator contacts, flywheel summaries, psych triggers & CEO archetypes. Reserved for Studio members.