14/10 · Fanatic
Community51K
Retention65%
Fanaticism2/10
Core Intelligence
Hero Product
Paper-based Refill Cartons (Hand Soap, Laundry Detergent, All-Purpose Cleaner) and Shatter-resistant Glass Dispensers
Signature Ritual
The tactile, satisfying ritual of 'boxing out plastic' by pouring liquid soap from paper milk-style cartons into premium reusable glass countertop dispensers.
Key Drop / Event
Fresh Linen Laundry Detergent Sheets (January 2026)
Social Voice Style
Mission-driven, eco-optimistic, and community-focused ('cult of clean believers').
Differentiators
First brand to successfully package highly effective plant-based soap formulas in 100% recyclable paper-based milk cartons, paired with aesthetically pleasing reusable 'forever' glass dispensers to eliminate plastic waste.
Brand Activation
Brand Activation
Community Ritual
Community Ritual
Cult Moment
Cult Moment
Influencers & Public Figures
Key Influencers, Ambassadors & Public Figures
Kevin Hart, Rachel Zoe
Social Content & Media
Founder Media & Thought Leadership
Premium Intelligence — Financial
Premium Intelligence
Unlock financial intelligence
Funding rounds, valuation estimates, and investor intelligence. Available on Operator tier.
Elite Intelligence — Psychological
Elite Intelligence
Unlock the full psychological layer
Operator contacts, flywheel summaries, psych triggers & CEO archetypes. Reserved for Studio members.