Devotion Intelligence
Real-time cult brand intelligence & analytics
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25.2
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$12.4T
Highest Devotion
Top cult brands by devotion signal
Supreme
James Jebbia
Hero: Box Logo tee / hoodie
CrossFit
Greg Glassman, Lauren Jenai
Hero: The WOD (Workout of the Day) and CrossFit Affiliate Membership
馃敟 Mat Fraser (5x Fittest Man on Earth), Tia-Clair Toomey (Multiple-time Games Champion), Rich Froning (Legendary multi-division champ), Katr铆n Dav铆冒sd贸ttir (2x Champion), Justin Medeiros (New generation champion)
Patagonia
Yvon Chouinard
Hero: Synchilla Snap-T Fleece
馃敟 Alex Honnold (Pro Climber), Tommy Caldwell (Pro Climber), Kristine McDivitt Tompkins (Conservationist), Liz Clark (Environmentalist/Sailor), Yvon Chouinard (Founder/Philosopher)
Kith
Ronnie Fieg
Hero: Exclusive Sneaker Collaborations and the Kith Box Logo Hoodie
馃敟 Jerry Seinfeld, Steve Buscemi, Bryan Cranston, Roger Federer, Gigi Hadid
Erewhon
Michio Kushi and Aveline Kushi (Founders); Tony Antoci and Josephine Antoci (Current Owners)
Hero: Hailey Bieber's Strawberry Glaze Skin Smoothie
馃敟 Hailey Bieber (Skin Smoothie), Bella Hadid (Kinsicle Smoothie), Kourtney Kardashian (Poosh Smoothie), Emma Chamberlain (Vibe/Coffee), Kendall Jenner (Peaches & Cream Smoothie)
NVIDIA
Jensen Huang, Chris Malachowsky, Curtis Priem
Hero: H100 / B200 Tensor Core GPUs and GeForce RTX Series
馃敟 Linus Tech Tips, Marques Brownlee, Sam Altman, Elon Musk