21/10 · Fanatic
Community11.0M
Retention45%
Fanaticism3/10
Core Intelligence
Hero Product
Fits Everybody Bodysuit
Signature Ritual
The 'Drop-Day' countdown: fans monitor social media for specific release times to purchase limited-edition colorways before they sell out in minutes.
Key Drop / Event
Swarovski x Skims Collection
Social Voice Style
Minimalist, inclusive, body-positive, and highly aesthetic, heavily featuring user-generated content alongside high-fashion celebrity editorials.
Differentiators
Extensive 9-shade skin tone range, technical fabric innovation (solutionwear), extreme size inclusivity (XXS-5X), and the Kardashian marketing engine.
Brand Activation
Brand Activation
Community Ritual
Community Ritual
Cult Moment
Cult Moment
Influencers & Public Figures
Key Influencers, Ambassadors & Public Figures
Kim Kardashian (Founder), Kate Moss (Face of 2021 Campaign), SZA (2023 Campaign), Neymar Jr (Menswear Launch), Sabrina Carpenter (Gen Z Ambassador), Lana Del Rey (Valentine's Campaign)
Social Content & Media
Founder Media & Thought Leadership
Brand Moments & Community Content
Premium Intelligence — Financial
Premium Intelligence
Unlock financial intelligence
Funding rounds, valuation estimates, and investor intelligence. Available on Operator tier.
Elite Intelligence — Psychological
Elite Intelligence
Unlock the full psychological layer
Operator contacts, flywheel summaries, psych triggers & CEO archetypes. Reserved for Studio members.