35/10 · Fanatic
Community6.5M
Retention74%
Fanaticism8/10
Core Intelligence
Hero Product
Synchilla Snap-T Fleece
Signature Ritual
Worn Wear: The act of repairing, patching, and trading in decades-old gear rather than purchasing new items.
Key Drop / Event
Vote the Assholes Out tags (2020)
Social Voice Style
Activist, educational, anti-consumerist, and deeply rooted in outdoor conservation.
Differentiators
Radical environmental activism, the 'Ironclad Guarantee' lifetime repair policy, and an anti-consumerist business model that encourages customers to buy less.
Brand Activation
Brand Activation
Community Ritual
Community Ritual
Cult Moment
Cult Moment
Influencers & Public Figures
Key Influencers, Ambassadors & Public Figures
Alex Honnold (Pro Climber), Tommy Caldwell (Pro Climber), Kristine McDivitt Tompkins (Conservationist), Liz Clark (Environmentalist/Sailor), Yvon Chouinard (Founder/Philosopher)
Social Content & Media
Founder Media & Thought Leadership
Brand Moments & Community Content
Premium Intelligence — Financial
Premium Intelligence
Unlock financial intelligence
Funding rounds, valuation estimates, and investor intelligence. Available on Operator tier.
Elite Intelligence — Psychological
Elite Intelligence
Unlock the full psychological layer
Operator contacts, flywheel summaries, psych triggers & CEO archetypes. Reserved for Studio members.