35/10 · Fanatic
Community5.0M
Retention85%
Fanaticism10/10
Core Intelligence
Hero Product
The WOD (Workout of the Day) and CrossFit Affiliate Membership
Signature Ritual
The Whiteboard: Publicly recording scores and times after a workout to foster accountability and competition.
Key Drop / Event
2026 CrossFit Community Cup
Social Voice Style
Gritty, motivational, community-focused, and unapologetically intense.
Differentiators
High-intensity functional movements, gamification via global leaderboards, a decentralized affiliate 'box' model, and a philosophy of 'shared suffering' that creates intense social bonds.
Brand Activation
Brand Activation
Community Ritual
Community Ritual
Cult Moment
Cult Moment
Influencers & Public Figures
Key Influencers, Ambassadors & Public Figures
Mat Fraser (5x Fittest Man on Earth), Tia-Clair Toomey (Multiple-time Games Champion), Rich Froning (Legendary multi-division champ), Katrín Davíðsdóttir (2x Champion), Justin Medeiros (New generation champion)
Social Content & Media
Founder Media & Thought Leadership
Brand Moments & Community Content
Premium Intelligence — Financial
Premium Intelligence
Unlock financial intelligence
Funding rounds, valuation estimates, and investor intelligence. Available on Operator tier.
Elite Intelligence — Psychological
Elite Intelligence
Unlock the full psychological layer
Operator contacts, flywheel summaries, psych triggers & CEO archetypes. Reserved for Studio members.