Brand Directory

28 cult brands tracked

Patagonia

Yvon Chouinard

FashionElite

Hero: Synchilla Snap-T Fleece

🔥 Alex Honnold (Pro Climber), Tommy Caldwell (Pro Climber), Kristine McDivitt Tompkins (Conservationist), Liz Clark (Environmentalist/Sailor), Yvon Chouinard (Founder/Philosopher)

35/10 · Fanatic
6.5M$3.0B

Supreme

James Jebbia

FashionElite

Hero: Box Logo tee / hoodie

35/10 · Fanatic
20.0M$1.5B

CrossFit

Greg Glassman, Lauren Jenai

FitnessElite

Hero: The WOD (Workout of the Day) and CrossFit Affiliate Membership

🔥 Mat Fraser (5x Fittest Man on Earth), Tia-Clair Toomey (Multiple-time Games Champion), Rich Froning (Legendary multi-division champ), Katrín Davíðsdóttir (2x Champion), Justin Medeiros (New generation champion)

35/10 · Fanatic
5.0M$500.0M

Kith

Ronnie Fieg

FashionPremium

Hero: Exclusive Sneaker Collaborations and the Kith Box Logo Hoodie

🔥 Jerry Seinfeld, Steve Buscemi, Bryan Cranston, Roger Federer, Gigi Hadid

33/10 · Fanatic
3.4M

Erewhon

Michio Kushi and Aveline Kushi (Founders); Tony Antoci and Josephine Antoci (Current Owners)

F&BElite

Hero: Hailey Bieber's Strawberry Glaze Skin Smoothie

🔥 Hailey Bieber (Skin Smoothie), Bella Hadid (Kinsicle Smoothie), Kourtney Kardashian (Poosh Smoothie), Emma Chamberlain (Vibe/Coffee), Kendall Jenner (Peaches & Cream Smoothie)

33/10 · Fanatic
1.2M$375.6M

NVIDIA

Jensen Huang, Chris Malachowsky, Curtis Priem

TechElite

Hero: H100 / B200 Tensor Core GPUs and GeForce RTX Series

🔥 Linus Tech Tips, Marques Brownlee, Sam Altman, Elon Musk

32/10 · Fanatic
45.0M$5050.0B

Figma

Dylan Field, Evan Wallace

B2BPremium

Hero: Figma Design + FigJam

32/10 · Fanatic
10.0M$18.5B

Glossier

Emily Weiss

BeautyElite

Hero: Boy Brow + Cloud Paint

32/10 · Fanatic
5.0M$1.8B

Tesla

Elon Musk, Martin Eberhard

AutomotiveElite

Hero: Model 3 / Cybertruck

32/10 · Fanatic
45.0M$1440.0B

Zero Bond

Scott Sartiano, Will Makris

Members' ClubElite

Hero: Zero Bond Private Membership

🔥 Elected officials, fashion magnates, sports stars, music industry heavyweights

31/10 · Fanatic
2K

Soho House

Nick Jones

Members' ClubPremium

Hero: Membership + Soho Works

31/10 · Fanatic
200K$2.7B

Notion

Ivan Zhao, Simon Last

B2BPremium

Hero: Notion workspace + template marketplace

31/10 · Fanatic
20.0M$10.0B

SPILL

Alphonzo Terrell, DeVaris Brown

StartupPremium

Hero: The SPILL App

🔥 Kerry Washington, Alphonzo Terrell, DeVaris Brown, Questlove, Keke Palmer

30/10 · Fanatic
500K$20.0M

charity: water

Scott Harrison

NonprofitPremium

Hero: Clean water well projects + The Spring monthly giving

30/10 · Fanatic
3.5M

Liquid Death

Mike Cessario

F&BElite

Hero: Mountain Water tallboy cans

30/10 · Fanatic
7.9M$1.4B

Sniffies

Blake Gallagher

StartupPremium

Hero: The Sniffies real-time interactive cruising map and web-app

🔥 Yves Mathieu, Benjamin Fredrickson, Cumpug, Leo Herrera, Dr. Evan Goldstein

24/10 · Fanatic
3.0M$9.4M

Canva

Melanie Perkins, Cliff Obrecht, Cameron Adams

TechBasic

Hero: Canva Pro

🔥 Guy Kawasaki, marketing influencers, TikTok educators, small business owners

22/10 · Fanatic
265.0M$42.0B

Kodiak

Joel Clark, Jon Clark, Cameron Smith

F&BPremium

Hero: Power Cakes Flapjack & Waffle Mix

🔥 Travis Kelce, Joe Burrow, Sloane Stephens, CC Sabathia, Adam Henrique, Rudy Gay

22/10 · Fanatic
750K$1.5B

Olipop

Ben Goodwin, David Lester

F&BPremium

Hero: Vintage Cola and Strawberry Vanilla Prebiotic Soda

🔥 Marianna Hewitt, Camila Cabello, Mari Llewellyn, TikTok wellness and lifestyle creators

21/10 · Fanatic
2.5M$1.9B

Skims

Kim Kardashian, Jens Grede, Emma Grede

StartupElite

Hero: Fits Everybody Bodysuit

🔥 Kim Kardashian (Founder), Kate Moss (Face of 2021 Campaign), SZA (2023 Campaign), Neymar Jr (Menswear Launch), Sabrina Carpenter (Gen Z Ambassador), Lana Del Rey (Valentine's Campaign)

21/10 · Fanatic
11.0M$5.0B

Oat Cult

Ben da Costa, Marc Donaldson, Josh Clarricoats, Norman-Jo Kremer, Richard Dryden

F&BPremium

Hero: Prebiotic Overnight Oats (Cinnamon Mix, Cacao Chip, Strawberry Goji)

🔥 Dark comedy actors and niche UK breakfast influencers.

19/10 · Fanatic
13K

Moltbook

Matt Schlicht, Ben Parr

TechPremium

Hero: Moltbook platform and API integration for autonomous agents

🔥 Marc Andreessen, Alexandr Wang, Peter Steinberger, Simon Willison

19/10 · Fanatic
1.5M0

Anthropic – Claude

Dario Amodei, Daniela Amodei, Jack Clark, Sam McCandlish, Tom Brown, Jared Kaplan

TechElite

Hero: Claude models (especially Opus) remain the core hero product, Claude Code, Claude Cowork, and Claude Design are now the flagship experiences Anthropic is pushing as end‑user products.

🔥 Andrej Karpathy (AI researcher), Riley Goodside (Prompt Engineer), Nat Friedman (Investor/Ex-GitHub CEO), Amjad Masad (Replit CEO), Simon Willison (Open Source Developer)

16/10 · Fanatic
10.0M$965.0B

Cult Crackers

Dianna Tremblay

F&BPremium

Hero: Organic Classic Seed Crackers

🔥 Gluten-free food bloggers, holistic nutritionists, CPG curators.

16/10 · Fanatic
15K

Clean Cult

Ryan Lupberger, Zachary Bedrosian

WellnessPremium

Hero: Paper-based Refill Cartons (Hand Soap, Laundry Detergent, All-Purpose Cleaner) and Shatter-resistant Glass Dispensers

🔥 Kevin Hart, Rachel Zoe

14/10 · Fanatic
51K$125.0M

Lovable

Anton Osika, Fabian Hedin

StartupElite

Hero: Lovable AI App Builder

🔥 Anton Osika, Fabian Hedin, Indie Hackers, Y Combinator founders

12/10 · Fanatic
8.0M$13.3B

Apple

Steve Jobs, Steve Wozniak, Ronald Wayne

StartupElite

Hero: iPhone

🔥 Marques Brownlee, Justine Ezarik, Tim Cook, Craig Federighi

10/10 · Fanatic
2000.0M$4849.2B

Fluent Inc

Unknown

StartupBasic

Hero: Commerce Media Solutions Platform

🔥 B2B Performance Marketers, AdTech Analysts

7/10 · Devoted
15K$129.9M