Brand Directory
28 cult brands tracked
Erewhon
Michio Kushi and Aveline Kushi (Founders); Tony Antoci and Josephine Antoci (Current Owners)
Hero: Hailey Bieber's Strawberry Glaze Skin Smoothie
馃敟 Hailey Bieber (Skin Smoothie), Bella Hadid (Kinsicle Smoothie), Kourtney Kardashian (Poosh Smoothie), Emma Chamberlain (Vibe/Coffee), Kendall Jenner (Peaches & Cream Smoothie)
Liquid Death
Mike Cessario
Hero: Mountain Water tallboy cans
Kodiak
Joel Clark, Jon Clark, Cameron Smith
Hero: Power Cakes Flapjack & Waffle Mix
馃敟 Travis Kelce, Joe Burrow, Sloane Stephens, CC Sabathia, Adam Henrique, Rudy Gay
Olipop
Ben Goodwin, David Lester
Hero: Vintage Cola and Strawberry Vanilla Prebiotic Soda
馃敟 Marianna Hewitt, Camila Cabello, Mari Llewellyn, TikTok wellness and lifestyle creators
Oat Cult
Ben da Costa, Marc Donaldson, Josh Clarricoats, Norman-Jo Kremer, Richard Dryden
Hero: Prebiotic Overnight Oats (Cinnamon Mix, Cacao Chip, Strawberry Goji)
馃敟 Dark comedy actors and niche UK breakfast influencers.
Cult Crackers
Dianna Tremblay
Hero: Organic Classic Seed Crackers
馃敟 Gluten-free food bloggers, holistic nutritionists, CPG curators.