Add Brand

Add Cult Brand

AI Auto-Fill Available

Enter a brand name and category below, then click AI Auto-Fill to automatically research and populate all fields — signals, financials, psychology, founder profile and more.

Brand Identity

Basic identification — visible to all tiers

Brand Name *

Founder(s)

Founded Year

HQ City

HQ State

Category

Intelligence Tier

Logo URL

Status

Cult Signals

What makes this brand cult-like

Hero Product

Differentiators

Social Voice Style

Signature Ritual

Key Drop / Event

Devotion Metrics

Quantified cult power

Community Size (est)

Devotion Signal (1-10)

Fan Tattoo/Content Score (1-10)

Merch Revenue %

Repeat Purchase Rate %

Case Study Link

Premium: Financial Intelligence

Investor & scale signals

Investors

Total Funding ($)

Valuation Est. ($)

Elite: Psychological Intelligence

Deep psych triggers & operator access

Psych Trigger

Belonging Framework

Ritual Frequency

Core Motivation Lever

Status Signal Strength (1-10)

Virality Coefficient

Founder Depth Score (1-10)

Us vs Them Ratio %

Core Tribe Size %

Obsession Metric

Operator Contact (Elite Only)

Flywheel Summary

Cult Leader — Founder Profile

Founder identity, social presence, and media

Founder Photo URL

CEO Archetype

Social Profile Links (comma-separated)

Founder Media URLs — Reels / TikToks / Videos (comma-separated)

Influencers & Associated Spaces

Key people and places that define the brand's cultural orbit

Key Influencers & Ambassadors

Associated Spaces & Communities

Internal Notes